Tearing your hair out?
No, this is not a free ad for L’Oreal because this week we look at the maze that is the free airline miles and rewards schemes that are currently on offer. One this is clear – they are not clear, either in the changing criteria they adopt or the questionable benefit they provide the average passenger. There are some real lessons to be learned here for the travel retail industry, which has the good fortune in this case of being behind the curve.
Peter Marshall, Founder