Last week we highlighted the conspicuous absence of Travel Retail product dedicated to the Muslim International traveller. This week we focus on another key omission by the industry – Baby Boomers, a generation defined as being between ages 53 and 71. TR seems to be so wholly preoccupied with Millennials that it seems to have lost sight of this major spending group. Joe Bates provides some strong evidence to back this up.
If you disagree with this point and can demonstrate clear examples where this is not the case, we’d like to hear from you.
As we move into the holiday season, we can promise you something different in the coming weeks. A lot of fun editorial. No fake news. Well, maybe….
Peter Marshall, Founder
Why is Travel Retail forgetting about Baby Boomers?