First a big thank you to all who have written and contacted me on the 2019 trunblocked.com ‘Star’ Awards. They are awards with a major difference – the fact that none of the judges actually ever meet to discuss the winners and losers.They simply provide their own independent views in writing against each of the various categories. The consistency of the responses was remarkable – very clear award winners and losers!
Moving on, and in the run up to Cannes week, we take time to review a brand who is arguably punching well above its weight in the confectionery category – Harison Chocolate. It’s a very competitive market, but the brand has taken some bold initiatives in its pursuit
to encourage new shoppers into duty free and it’s worthy a blog feature because there are some real industry learnings that can be found here.
Wishing everyone a very successful week at TFWE.