This week focuses on reviewing the various data sources commonly used by the business. One key question: can we trust them? I spoke to Peter Mohn, Owner and CEO of m1ndset, to gain his insights as to which sources, if any, are genuinely reliable.
As all are aware, m1ndset is the largest, independent travel and travel retail research agency. It conducts research for clients across all world regions, working for over fifty companies in the travel sector, including brands from all product categories, several of the leading industry retailers as well as a number of the duty free and travel retail associations. Importantly, m1ndset is present with local interviewers at over 60 airports on a regular basis to conduct on-site research. The company also has its own database of regular international travellers. They genuinely have their finger on the pulse of our industry.
Hope you find the blog of interest.