Well, at last the TRUnblocked.com Star Awards are here. As you know, these are not the usual type of awards. Rather they are a combination of industry lemons, spoofs and awards that are genuinely merited.
The judging panel was formed from a cross section of the industry – airports, retailers, brands and outside consultants, providing an experienced and healthy mix. No judge was aware of any other, so their inputs are completely independent and uninfluenced.
What is quite extraordinary is the remarkable consensus that resulted.
As you would expect from trunblocked.com
, the TRU Star Awards are very different. Although there is a clear winner (or loser) in each category, there are a number of commendations who rightfully belong in the Winners Circle. There is also a Recognition Award.
These awards are designed to be both fun and serious and to be taken in the spirit intended. Enjoy the read.
Another first for trunblocked.com
is a new series of films that you can now view on the blog. In collaboration with MoodieDavittreport.com this series starts with a look at the complete A$ 45m transformation of the Departures area at Brisbane Airport.