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Travel Retail Unblocked2018-10-11T16:08:27+00:00
starbucks milanHello Everyone
Firstly a big thank you to all who have responded to the recent www.trunblocked.com TRU-STAR Awards. Some were highly complimentary, a few less so. One thing is certain – the blog attracted attention from all quarters and we fully intend to maintain the healthy mix of editorial that is both constructively critical and entertaining. Importantly, the anonymity that some of our contributors seek is perfectly understandable. In no way does it detract from the substance of their content and it is perhaps a shame that trunblocked.com may appear to be the only forum where copy can be featured in this way. Enough said.
Next week it’s TFWE. Mindful of that and some of the discussions that will take place between those airports and retailers attending, this week’s feature is all about Starbucks brand new coffee concept in Milan. It’s a radically different approach to their mainstream product and Keith Hunter of Hunter Palmer writes to see whether there are learnings to be had for the Travel Retail industry.
We will be attending TFWE, along with a camera crew on October 2 and 3. So if anyone is interested in a chat, feel free to contact me:
Peter Marshall

This is the second part of the film coverage from Melbourne Airport.

This two minute video features Dufry’s impressive ‘New Generation’ store there. The pictures really do tell the story. Dufry has delivered the three ‘E’s – experience, entertainment and enjoyment – across all the categories offered.

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