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Travel Retail Unblocked2020-05-27T15:12:52+00:00

The Dirty Secrets of B2B Advertising trunblockedHello Everyone

Well, our world is slowly inching its way back to work. At last!

In previous blogs we have focused on many industry issues. One that we touched on last week in Anne Kavanagh’s well-received interview and that we want to develop is that of trade media.

Now, as we know, budgets for the foreseeable future are going to be very tight indeed. There will be downward pressure from CEO’s, CFO’s and Marketing Directors to ensure that every penny spent can be justified. In recessionary times, advertising is one of the first casualties. So I asked Peter Thomson, a highly regarded, independent media specialist to give his own general view of trade media.
Most importantly, to provide the criteria for any investment that should be adopted by any professional before committing funds. Although it is written slightly tongue-in-cheek, there is a very serious message behind the words, and there are a number of parallels that can easily be drawn to the world of travel retail.

Enjoy the read.

Peter Marshall
Founder: www.trunblocked.com
Email: trunblocked@gmail.com

ATU’s LUXURY SQUARE. Just one word to describe this: stunning. It is a genuine ‘benchmark for luxury retail’. For brand choice, design, architecture and materials, the quality of ATU’s high-end offer at Istanbul airport is standout. This video was shot and edited by Peter Marshall and is part of a wider Moodie Davitt Marshall TV collaboration for the travel retail industry.

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