Trunblocked.com prides itself on taking a different approach to coverage of the travel retail business. There are many companies who are into ‘comfort’ marketing for their products – mostly variations on a theme. Whilst it may make them feel good, it actually adds little value to the customer’s experience or bottom line for them or their retailer partners. We choose not to feature these companies. True product originality is rare.
Not so with Smart Spirits – a genuine industry disruptor whose new product ticks many boxes and straddles a number of industry sectors. Its pod-based dispenser delivers an original and consumer friendly product that genuinely appears to tap into today’s market needs. It could well redefine the liquor category.
I caught up with Ian Smart, co-owner of Smart Spirits and the interview featured below is as straight speaking as you would expect from anything featured on this blog.